When the DeLaune family purchases the pottery business in 2022, they began remodeling, not only the store, but the brand as well because they felt more people needed to know about this unique brand.

For years, the showroom was located in a small, historic building (originally the butcher shop in the early 1900’s) just 25 yards in front of the large, wooden pottery studio building. A desire to bring the entire operation, including the store, under one roof inspired a remodel of the studio building’s front room, which is now the Firebrand Pottery Showroom.

Inspired by Castroville’s Alsatian influence, the store transports you into a French country pottery store the moment you walk in. Now under one roof, customers can see firsthand where and how their pieces have been handcrafted.

Expanding the brand’s name recognition and popularity, outside of the local area was the deciding factor behind updating the name from Castroville Pottery to Firebrand Pottery. Expanding beyond the brick-and-mortar store on Fiorella Street, the new custom orders division of Firebrand Pottery works with interior designers, retail stores and corporations to create unique custom pieces for their individual needs, whether that is to sell products they helped design to customers or to give custom pottery as corporate gifts.

The name Firebrand was a natural fit, as it is also the name of Holly DeLaune’s marketing company (Firebrand Marketing) and seemed appropriate, since every piece is fired up to 2400 degrees in our kiln.

What hasn’t changed about the studio located in the heart of Castroville? Firebrand Pottery is still creating the same quality pieces that have been loved by customers for years. Now, more people than ever are discovering a brand dedicated to turning clay into a loved work of art.